Did you know that only one out of four people goes past Page one of Google search results? Most searchers are only willing to look through the results on the first page. They are also more likely to be satisfied with what they find from those results.
This goes on to tell you one thing – how you rank matters a lot because it determines how much traffic you get from search engines. So how do you improve your SE ranking? Through SEO!
Search Engine Optimization is crucial to your website/blog.
This list contains five of the most important tips for enhancing SEO success:
1. Post Quality Content on a Regular Basis
One of the most important parts of SEO is content. Search engines are focused on giving searchers the most relevant results. Thus, they “sift” through the different sites to get the best results. Your content should not only be relevant but authentic. Using other people’s content will only get you penalized. Therefore, focus on fresh relevant content and post on a regular basis.
2. Make Sure Your Content has Proof Terms
Search engines like Google are determined to provide the best experience for searchers. Therefore, they constantly improve their algorithms for best semantic search. Hence, proof terms. These are terms related to the keywords. For instance, searching a movie title could bring back results with different character names or soundtracks.
3. Make Use of Social Media
To provide the best results, search engines can also analyze your social media presence to determine how much engagement your content gets. Therefore, it is important to promote the content you write and post.
4. Optimize Your Site for Mobile Devices
More and more people are using mobile devices like tablets and smartphones to access the internet. You don’t want to lose all this traffic by not having a mobile-optimized website. Search engines will also look at this when giving back results.
5. Improve on Speed and Navigation
Research shows that 27% of people aged between 18 and 34 years will bounce (leave) if a site loads for more than a second. As you work to keep this 27%, it is also important to improve navigation between the different pages on your site. This is in an attempt to reduce user frustration and bounce rate.
Quality content still matters when it comes to SEO. However, as important as regular posting is important, the quality is what matters most. Also, do not just focus on keywords but also on proof terms as some of the searchers will not search for the exact keyword or phrase. They will search for terms associated with the keyword.
Social media is also an important aspect of SEO and your site needs to be easily accessible through mobile devices. Last but not least, time is money and speed really does matter. Invest in your site to make it as responsive as possible while maintaining easy navigation.