1. Create your niche
In order to influence a wide population, you should master the niche you have specialized in. If it is too wide, you can select a few or one topic to major in. When you bite more than you can chew then it will take a long time to master everything.
2. Subscribe to blogs in the platforms
You should always have the latest information on algorithm changes, added features and new analytics. They can cause drastic changes in social channels and also their navigations.
3. Read resourceful blogs everyday
You should not just read information that focuses on your niche. You can diversity into books which deal with the niche indirectly. They can provide you with valuable insights. You can also study case studies, ready study news and also expert opinions. However, the sources should be credible.
4. Set keyword alerts and topics
Reading relevant posts, press releases and news alerts will keep you informed. When you are aware of the happenings in your niche and the world at large, you will be able to pass this to your followers in time. It is a sure way to keep them interested.
5. Populate your blog
If you do not have a blog, you should make a point of creating one. Some of them are free. To note is that you will have to post consistently in order to increase traffic to the blog. A great target is posting at least three times every week. To ensure that you do not forget, you can create an editorial calendar. Nonetheless, it will not help you if you do not adhere to it.
6. Publish on LinkedIn
LinkedIn is a great platform to share knowledge. Additionally, it increases your chances to get noticed. Influencers have used it in many occasions to attract great people.
7. Share valuable content
After determining your focus and setting in motion systems to keep you updated, you should share high-value content with the audience through social media platforms. In order to be influential, people have to be convinced that you are resourceful. Your references should be trustworthy. Otherwise, you will become irrelevant.
If there was anytime that you wanted to make sure that you are active in your social networks it is today. Referrals through your inner circle are invaluable assets to any business. If you are not communicating your message so that your social sphere can hear you then you are missing out on a lot of good clients. Learn all you can about social media or hire someone to handle that portion for you.